Many people agree that if you want to make it online with your website, you need to understand search engine optimization "Google style." The fact is that Google is the top search engine and controls most of the market share among all the search engines. The problem is that they do not disclose how their algorithm ranks websites, so it takes expert testing as well as your own trial and error to figure it out.

If you are just starting out marketing your website, it is important to focus on the things that we know to be true about ranking highly in Google. These are time-tested tips and techniques that people have discovered.

The honest truth is that there is no magic bullet that will make you rank highly for incredibly competitive terms. Factors that seem to be prevalent for websites that rank highly for those kinds of terms almost always have:

• Quality content
• Consistent content
• A lot of backlinks and quality websites
• An "aged" domain

Any newbie marketer might be intimidated by this list. At the same time, all you have to realize is that Google’s main goal is to provide the best search engine experience to their visitors as they possibly can. It starts with quality content! Even if you are the newest of the new, this is something you can do. Make it your mission to create a website that will stand the test of time.

[Read more →]